This is what I do
A.I. Generative Art is Revolutionizing the way the design process work.
Imagination and ideation are now easier than ever.
Visualization is a key driver to align teams and design solutions with clear business goals.
The following are how A.I. can be applied to your projects:
With A.I. you can now imagine an entire branded ad campaign or an aesthetic for your new project.
Though the tech is improving at warp speed. You can now get A.I. to create realistic photography assets.
The way we design things is smarter and more economical using A.I. driven solutions.
A.I. driven ideation can deliver polished assets to heighten the impact of your brand.
Imagine design solutions for your new products and get them into production faster.
Imagine it. Design it. Create it.
Design Sprints are integral to the creative process. Ease pain points in communication with teams, clients, & investors by visualizing ideas so that they can make informed decisions.
A.I. driven design enables the fashion industry to ideate and sell an entire season of fashion before sourcing or cutting a single thread.
Visualization is a key driver in the strategic process.
Improve your workflow process in creative direction and set design.
"Sherry's rapidly becoming the one to watch in the generative A.I. space. I gave her the difficult task of illustrating some very specific scenes in a retro, comic book art style. Where I failed Sherry soared! Sherry didn't just meet my expectations, she exceeded them. She game me a ton of options, was receptive to feedback, and never once did I feel like she would ever settle for "good enough." Her ability to navigate the intricacies of A.I. and leverage it to create compelling art is nothing short of magical. Sherry is a sorceress with A.I. Gen Art. If you have a difficult project, complex variables, hyper specific parameters, and don't know if it's even possible, do not hesitate to work with Sherry. The results speak for themselves."
"If there can be such a thing as an O.G. in the nascent world of generative art, Sherry Horowitz would be it.
I first came across Sherry’s work in December of 2022. I couldn’t believe it was created in something called Midjourney.
What further caught my attention, was the modifier adjoining her name, “AI Conjurer.”
It was the first time that I was forced to connect prompting with something larger than just a collection of tossed together words that tried to get AI to do something.
Conjurer implied something much more nuanced. Sherry believes passionately in words and ideas. In fact, her relationship with words began long before she was born.
Sherry is the granddaughter of four grandparents who survived the horrors of Auschwitz and Nazi genocide. Growing up in her grandparents’ homes taught her the razor-sharp line of balancing a philosophical commitment to ideals with a world that wanted to expunge those ideals.
This relationship between the philosophical and the practical is what heightened her connection to language. “It’s what drove me to write and study poetry: The attempt to capture, apprehend and distill unwieldy ideas.
“Words, especially speech, are treated with sanctity and respect because how we speak is rooted in how we think, and how we think is a precursor to vision.”
Distilling unwieldy ideas into something that resembles sense is essentially what art is all about.
Sherry’s skill at writing is paired with another talent she discovered at an early age: “As early as kindergarten I remember kids lining up during recess to have me draw them pictures for projects that the teacher assigned. I was always tasked with drawing things because it came naturally and easily for me.”
"A.I. is a powerful tool that is a visionary process. We are now creative directors that are able to execute with great detail and expressiveness."
Her work has caught the attention of numerous clients who align with her belief that the surface of what's possible in commercial communications has only just been scratched.
Sherry's multi-modal mind, backed by her innate talent for art and her profound understanding of language, is uniquely positioned to lead the charge.
From rapid prototyping to package creation and comprehensive branding assignments, she seamlessly combines the practical with the philosophical, the worldly with principles of meaning.
But what sets Sherry apart is her understanding that proficiency in design tools isn't the golden ticket to success in this age of AI.She has a conviction that "we are moving away from execution being a barrier to entry, to where the idea rules the day."
It is not just the art of conjuring but the vision that is more important than ever.
In the realm of commercial design, where fine details can make or break a brand, Sherry's approach has proven transformative.Sherry is also part of a creative consultancy group called the Generalists who are leading experts in their field. The group specializes in finding creative solutions to complex business problems.
A visual imagination married with a deep and poetic understanding of words appears to be a fortuitous combination for unlocking the powers of generative AI.
It’s also a pairing that rarely exists in a single person.
It’s why in advertising there are writers and art directors, and in film you have storyboard artists and directors who visualize the script.
Sherry mostly works in the commercial world, where the finest details are what define brands.
She uses Midjourney and other tools to rapid prototype, create packaging and complete branding assignments.
Getting proper placement of objects, creating nuanced lighting, proper colors and textures, and bringing it all together is next level stuff even for the most accomplished AI artist.
On top of this, Sherry has come to realize a mere understanding of design tools is no longer enough for success. Output is table stakes.
We are moving away from execution being a barrier to entry, to where the idea rules the day.” Vision, literally and figuratively, are more important than ever. They just need to be conjured.
© 2023 Sherry Horowitz | AI Conurer
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