Mrs. Highbrow needed slick visuals for a social media ad campaign with a fast-approaching deadline. I created deliverable assets and helped them find a fresh brand aesthetic that still fit within their overall brand vibe.
Mrs.Highbrow is a highly popular brow grooming product in the cosmetic space.
The team at Mrs. Highbrow needed some slick visuals for a social media ad-campaign with a fast approaching deadline. They were finding it hard to get the intentional results they needed via their own A.I. designers and in such a short time-line.
The goal was to target both men and women customers with an appealing androgynous vibe that was still fashionable, classy and within their existing brand aesthetic.
An important criteria was to get a stunning close up shot of lavish and groomed eyebrows, showcasing the benefits of their product, while staying true to their branding vibe.
They wanted it to be fashionably edgy, realistic, and inclusive, with some wild and loose aesthetic in terms of style.
Victor Mulder, Creative Director of Mrs. Highbrow reacted to the work:
"Thank you Sherry, for your remarkable contributions to Mrs. Highbrow. Your talent and dedication have left an indelible mark on our brand, and we are grateful to have had the opportunity to collaborate with such an exceptional artist. Without a doubt, I foresee a bright future for AI Artist/Promptographers in general, and I'm excited to see continued impact in the realm of AI-driven artistry. We'll Be Back!"
Using A.I. Generative Art I had a high degree of control in getting the results that I envisioned according to the creative brief.
The benefits of AI generated photography are numerous including saving time and costs due to location costs, downtime due to weather conditions, cost of hiring a team of stylists, models, photographers, and post production work.
This enables a creative director or art director to control the project which also increases efficiency from concept to asset delivery.
Victor Mulder, Creative Director of Mrs. Highbrow reacted to the work:
"Thank you Sherry, for your remarkable contributions to Mrs. Highbrow. Your talent and dedication have left an indelible mark on our brand, and we are grateful to have had the opportunity to collaborate with such an exceptional artist. Without a doubt, I foresee a bright future for AI Artist/Promptographers in general, and I'm excited to see continued impact in the realm of AI-driven artistry. We'll Be Back!
© 2023 Sherry Horowitz | AI Conurer
crafted by Dancing Pels
